The Brief: Redesign and update the Traveller’s Places Identity.
Solution: The identity needed to be fresh and funky. The main goal was to simplify the cluttered design, but maintain a travelling identity. We played around with a paper plane as travelling is mainly associated with a plane, keeping it young and fresh.
We got rid of the cluttered design, and kept it simple, restricting the image usage, and rather keeping to simple graphics that represent the brand well, with plain white backgrounds.